latest posts
Social Muddle
Categories: social media
"What’s missing from 2021? @BottegaVeneta is.” What's behind the sudden disappearance of an uber fashion brand from social media?…
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'Nike: Better is temporary' book review
Categories: design + Brand
I love a good coffee table book... especially a picture book with loads of and great images graphics.…
The UK government announces new measures to regulate 'harmful' online content
“We are giving internet users the protection they deserve and are working with companies to tackle some of the abuses happening on the web,” Priti Patel, home secretary. …
There are no winners in the pandemic. Apart from big tech. And PPE suppliers.
Categories: digital + social media
The forced closure of the high street and fear of leaving home has inevitably benefited online businesses and the tech big 4 signalling the end for several traditional retailers. …
The rule of 6
Categories: digital + design + ecommerce + user experience
First impressions count for a lot - especially online as your competitor's site is but a click away.…
Content is key to Google rankings
Categories: digital + marketing
Google promotes good content and it will always try to put the best, most relevant content in front of people based on what they search on and the quality of the content itself.…
Helping The Senator Group adapt to the 'new normal'
Categories: design + digital + ecommerce + user experience
The pandemic has had a catastrophic impact on many sectors and created huge challenges for most, forcing business models to adapt rapidly.…
Conversational content
Categories: marketing + social media
A conversational approach to content in your marketing communications is, well, common sense really because a friendly approach is far more likely to attract and engage your audience and build an ongoing dialogue.…
It's the fine details that make all the difference
It might be subtle, but DesignStudio have done a great job in refreshing AO's brand identity as this quick review discusses.…
"I'll tell you what's wrong with it, my lad. 'E's dead... E's expired and gone to meet 'is maker!"
Categories: digital
Internet Explorer has once again been voted the worst thing about using the web, but there's some good news for all IE haters - especially developers - as Microsoft have announced it will kill off IE in 2021. …
The QR code resurrection
QR codes arrived with a bang in the 2010s and quickly became widespread then, the little square boxes with their random splatter of smaller squares, were gradually seen less and less and it seemed like they were slowly dying. Then the world changed.…
Self retrospective
Categories: design + bd2
When lockdown started I misheard the instruction to self-isolate and start a series of self-illustrations for, well for my own amusement really, but judging by the comments on Linkedin they tickled a few people so here's the full retrospective.…
How do you get people's attention?
Categories: marketing + business to business + social media
It’s not easy getting people’s attention at the best of times. They’re busy or distracted and often seem to be oblivious to what’s happening around them, so how do we capture the attention of business customers and prospects?…
Be design led.
Categories: design
I believe that design, or indeed any other form of creativity, is something that’s in you, something you must be passionate about and that you have to live and breathe it.…
Form over function. Function over form.
Something that looks beautiful simply because of the “wow” factor of the design has a value of course, but to keep the users' attention and build long-term loyalty, your messaging and content has to deliver value beyond just a pretty picture.…
The impact of COVID-19 on marketing plans
Categories: marketing
Digital advertising business-to-consumer (B2C) marketing budgets are expected to grow by nearly 80% on average in 2021 according to the latest research by technology sector experts Gartner.…
Unsocial media (part 9) - Facebook consistently disappoints by being reactive rather than proactive
Categories: social media + digital
Facebook has long been accused of doing little, at best, to combat hate speech, bullying and illegal activity on its platforms but even now, when its finally driven to act, it’s on their own terms and with an ongoing underlying sense of denial.…
I heart MG
“I (Heart) New York was the perfect logo at the time he created it and remains so today. We lost a brilliant designer and a great New Yorker.”…
More concerns for Wordpress website owners
The popularity of Wordpress, the world’s most widely used content management system, continues to make it a target for hackers and cyber criminals.…
The art of storytelling
If you want to deliver good stories on your website, blog or any of the various platforms you publish on, the focus should be in increasing your investment in visual stories, whether that’s video or imagery, and on the art of storytelling.…
