bd2 blog

Something that looks beautiful simply because of the “wow” factor of the design has a value of course, but to keep the users' attention and build long-term loyalty, your messaging and content has to deliver value beyond just a pretty picture.…

Read more

Digital advertising business-to-consumer (B2C) marketing budgets are expected to grow by nearly 80% on average in 2021 according to the latest research by technology sector experts Gartner.…

Read more

Facebook has long been accused of doing little, at best, to combat hate speech, bullying and illegal activity on its platforms but even now, when its finally driven to act, it’s on their own terms and with an ongoing underlying sense of denial.…

Read more

“I (Heart) New York was the perfect logo at the time he created it and remains so today. We lost a brilliant designer and a great New Yorker.”…

Read more

The popularity of Wordpress, the world’s most widely used content management system, continues to make it a target for hackers and cyber criminals.…

Read more

If you want to deliver good stories on your website, blog or any of the various platforms you publish on, the focus should be in increasing your investment in visual stories, whether that’s video or imagery, and on the art of storytelling.…

Read more

Just because something's popular, it doesn't necessarily mean that it's the best. Budweiser, for example, is the world's biggest selling beer with over 40 Billion bottles sold every year, but to me at least, it's a beer-coloured, flavourless liquid with bubbles.…

Read more

The new Marketing Week webinar series, The Lowdown, last week featured Professor Mark Ritson’s views on marketing in the time of Coronavirus. He took us through his predictions for the next couple of years and explained what brands can do to gain competitive advantage during the uncertain times ahead…

Read more

"Let's build the largest networking community on the planet." Emailed former Wework CEO Adam Neuman at 1am one morning to the company's first employees before they even had a single tenant. The Wework story is a fascinating one of what happens when incredible ambition combines with multi-billion dollar investment seeking 'unicorns', the illusory truth effect and what happens when the hype runs out.…

Read more

KOKO stands for Keep on Keeping on. It means to persist in one's efforts, persevere in the face of discouragement or misfortune, hang in there, don't quit, keep on going and keep on keeping on. KOKO.…

Read more

I think I mis-heard the self-isolation instruction and self-tessellated. In times of adversity, I guess you can either succumb to the doom and gloom and slide into misery and depression, or you can take the quintessentially British approach and try to laugh in the face of it.…

Read more

It’s no secret that video content has become an essential part of modern-day digital marketing. Videos aren’t just great for engaging audiences, they can also improve your SEO and ultimately your website rankings.…

Read more

With 2019 well and truly in the distance, and the new year now in full swing, it’s that time of year we look to future, and what will be the B2B marketing trends to watch for the rest of 2020.…

Read more

A long overdue step to formally regulate social media companies to remove harmful content from their platforms will be announced today with the granting of new powers to government watchdog Ofcom.…

Read more

It’s great to see the increasing recognition of the value of the creative sector both to the UK economy and more specifically regionally with Greater Manchester identified as the second biggest creative centre in Europe. It’s also great to see sector support through bodies like Business Growth Hub with initiatives such as this new program to help nurture the industry.…

Read more

For companies and marketers who want to keep up with the ever changing digital marketing arena using video content has become essential.…

Read more

"With Umbraco it’s always like 'Wow, what do you mean it doesn’t cost?' It allows us the ultimate flexibility: what tools we want to put into, how we want to function and look and feel, and how we want to manage it."…

Read more

Video marketing has been around for a long time, but it feels like it's really reached maturity with all indications suggesting that it’s just going to continue to grow.…

Read more

Brand equity is being created and destroyed at an unprecedented rate in today’s digital-first world…

Read more

Research from HubSpot, the leading marketing platform, has again highlighted that videos are the most important and sought after form of content when it comes to marketing brands…

Read more