Because every organisation is different with different needs and capabilities, we put together a tailored package of services to meet all our clients’ specific needs. Some of our clients choose to outsource all their technical support, digital marketing, content creation and distribution to us but we also work with in-house teams, consultants and other agencies where clients have established relationships. We love working in partnership. We reocognise that our clients need a responsive and agile approach so we‘re happy to work with them as if we’re an in-house team.
We’re completely flexible in how our services are delivered and direct our resources to address whatever is the most pressing need at any given time, drawing down time from an agreed monthly pot of time with up-front approvals as required. We provide complete visibility of tasks and of the time spent within monthly reports. There is added flexibility through rolling time around month to month - if there’s a particular focus that needs more than the allocated time, we can ‘borrow’ from the following month, pre-approved of course. And if there’s a quieter period, we’ll push time forwards so our clients don’t lose any work time.
We recognise that our clients’ websites are business critical and ongoing support is required to ensure they remain ‘healthy’ and functioning at their best. Everything online carries some level of vulnerability so all websites need to be monitored and maintained to ensure they remain optimised. Technology is constantly evolving too with software developers and browser providers regularly making updates and issuing patches, including security. Along with hosting and back ups, technical support is essential. We monitor our sites to address any issues as they occur and automatically implement any patches or updates. We track performance too, again dealing with any issues as they arise.
We believe that a website should be treated as a living environment that needs constant enhancement to take advantage of new innovations and to respond to user feedback. Platforms should be built with change in mind, which is why our approach is based on open source software.
Our digital marketing services are flexible and are designed to support in-house and other external resource with a collaborative approach. Creating quality content is an essential element of any digital strategy. Good content will form the basis of all marketing communications activity. Every piece of content created, whether imagery, moving image, graphic or copy, should be carefully crafted and designed to drive prospects, raise awareness and increase conversions. At bd2, we specialise in digital content creation for B2B brands across a variety of industries, offering a comprehensive range of content marketing solutions.