latest posts
More than a logo.
Categories: Brand
It’s important to recognise that branding is more than just a logo. It’s the whole experience of engagement from the visual and tangible to the intangible aspects of the experience.…
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The secrets of successful B2B ecommerce
Categories: ecommerce + business to business
As consumers, we’re typically buying small quantities of items and in limited volumes. With B2B it’s generally a very different exercise often involving multiple and large volume orders where factors such as quantity discounts and customer specific pricing play an important role.…
You've had enough warnings Zuckerberg - one more and you're off!"
Categories: social media
Football has said 'enough is enough' by uniting across the industry with a social media boycott in protest at the continued abuse of players and the inadequate response of social media giants to address online racist abuse.…
And off he va va voomed.
“I will be removing myself from social media until the people in power are able to regulate their platforms... the sheer volume of racism, bullying and resulting mental torture to individuals is too toxic to ignore.” Thierry Henry.…
"Do I want Cookies? No thanks. Well, go on then... if you insist."
Categories: digital + social media
Pretty much everyone unquestioningly clicks the 'accept' button when it comes to those annoying cookie popups. But what are cookies? What do they do? What are the big changes heading our way as users and marketers? And why are the big tech Cos changing things?…
Back to Bottega
Following on from our recent blog about the mystery disappearance of luxury brand Bottega Veneta from social media…
Lockdown means you’re probably spending more time online, which inevitably leads to more online spending.
Categories: ecommerce
It’s not going to come as a surprise to anyone that the Covid pandemic has pressed the fast-forward button on the already exponential growth of e-commerce.…
Umbraco Versus Wordpress
Categories: umbraco
“Wordpress is a leading content management system. Umbraco is a leading content management system - but which is better? There’s only one way to find out: Fiiiight!!!” …
Consistency is key
“In everything the organisation does, owns and produces it should project a clear idea of what it is. This is achieved by consistency in purpose, performance and appearance.” Wally Olins.…
Social Muddle
"What’s missing from 2021? @BottegaVeneta is.” What's behind the sudden disappearance of an uber fashion brand from social media?…
'Nike: Better is temporary' book review
Categories: design + Brand
I love a good coffee table book... especially a picture book with loads of and great images graphics.…
The UK government announces new measures to regulate 'harmful' online content
“We are giving internet users the protection they deserve and are working with companies to tackle some of the abuses happening on the web,” Priti Patel, home secretary. …
There are no winners in the pandemic. Apart from big tech. And PPE suppliers.
The forced closure of the high street and fear of leaving home has inevitably benefited online businesses and the tech big 4 signalling the end for several traditional retailers. …
The rule of 6
Categories: digital + design + ecommerce + user experience
First impressions count for a lot - especially online as your competitor's site is but a click away.…
Content is key to Google rankings
Categories: digital + marketing
Google promotes good content and it will always try to put the best, most relevant content in front of people based on what they search on and the quality of the content itself.…
Helping The Senator Group adapt to the 'new normal'
Categories: design + digital + ecommerce + user experience
The pandemic has had a catastrophic impact on many sectors and created huge challenges for most, forcing business models to adapt rapidly.…
Conversational content
Categories: marketing + social media
A conversational approach to content in your marketing communications is, well, common sense really because a friendly approach is far more likely to attract and engage your audience and build an ongoing dialogue.…
It's the fine details that make all the difference
It might be subtle, but DesignStudio have done a great job in refreshing AO's brand identity as this quick review discusses.…
"I'll tell you what's wrong with it, my lad. 'E's dead... E's expired and gone to meet 'is maker!"
Categories: digital
Internet Explorer has once again been voted the worst thing about using the web, but there's some good news for all IE haters - especially developers - as Microsoft have announced it will kill off IE in 2021. …
The QR code resurrection
QR codes arrived with a bang in the 2010s and quickly became widespread then, the little square boxes with their random splatter of smaller squares, were gradually seen less and less and it seemed like they were slowly dying. Then the world changed.…
