We believe the 'telling not selling' principles of content marketing are much more effective and engaging than traditional techniques. This storytelling approach means that video has become an invaluable tool for content marketing - most people choose to watch the film rather than read the book.
And video is an essential part of the online experience. It's highly effective on mobile devices - the preferred media choice of 'Millennials' and 'Gen Zers' - it's great for social media where it typically achieves higher views, likes and shares and video has a benefit on Google where it's one of the key elements of search engine optimisation.
We believe that video is so important that we brought it in-house so that we could control production values, consistency and speed of delivery.