latest posts
The simplification of brands
Categories: design + Brand
The logos of many big brands seem to be getting simpler. Embellishments, such as 3D styling, graduated colours and lighting effects are being removed in favour of simpler, flat graphics - but why?…
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So just how long is the life expectancy of a website?
Categories: digital + ecommerce + user experience
Whilst there’s no definitive answer there are two key factors to take into account.…
Creativity Vs Technology
Categories: design + marketing
Creativity appeals to human emotions - humour, empathy, fear, surprise - something that technology cannot do.…
It's a question of trust
Categories: digital + bd2 + business to business
It’s very gratifying when you reach a point in any client relationship when they ask ‘so, what do you think we should do?’…
Fontball
Categories: design
Advanced warning: If you’re not a football fan this blog post might not be for you, although if you like big, bold and brash graphics it might be. …
What is a 'brand voice'?
Categories: Brand + marketing
Your brand voice defines the personality and tone of how you communicate with your audience, whether that’s customers, prospects or associates.…
Amplification Marketing
Categories: marketing + social media
Amplification marketing allows you to reach a wider audience by getting your customers, partners and associates to share content …
When off-the-peg doesn't quite fit, you might want to think about tailor-made...
Categories: digital
Sometimes it can be better to get a bespoke software solution, which is tailored exactly to your needs, rather than off-the-shelf systems but there's a lot to bear in mind.…
Are elevator pitches going down?
Categories: marketing
The elevator pitch condenses your messages into a short and snappy summary, but it also standardises them and tries to appeal to everyone simultaneously - is there a better way?…
What is good design?
Good design is user-led, intuitive and self-explanatory. It’s about ‘less is more’ thinking with an acute attention to detail that delights those users who will appreciate that you really understand them and their needs.…
bd2 studios
Categories: bd2
We took the opportunity to spruce up bd2 studios during the lockdown with new signage and refurbed meeting rooms as we welcome clients and visitors back. …
Facebook's meltdown
Categories: social media
Whistleblower Frances Haugen, a former Facebook product manager, has leaked internal research documents that show Facebook knows about the ways it's poisoning society.…
Timco's online sales are up over 500% - their Head of Marketing explains how bd2 support this success.
Categories: ecommerce + business to business + user experience
With online sales increasing by over 500% since we launched TIMCO's new platform, Charles Du Pre, Head of Marketing, talks about working with bd2 and how we support this success.…
Mixing up marketing.
It's usually not a good idea to put all your eggs in one basket - just ask anyone who invested all their money with Bernie Madoff.…
Marketing is easier with FAB content.
Categories: digital + marketing + social media
Content marketing is all about storytelling. Identifying what makes a good story is the first stage in harnessing the proven 'telling not selling' principles of content marketing.…
More than a logo.
Categories: Brand
It’s important to recognise that branding is more than just a logo. It’s the whole experience of engagement from the visual and tangible to the intangible aspects of the experience.…
The secrets of successful B2B ecommerce
Categories: ecommerce + business to business
As consumers, we’re typically buying small quantities of items and in limited volumes. With B2B it’s generally a very different exercise often involving multiple and large volume orders where factors such as quantity discounts and customer specific pricing play an important role.…
You've had enough warnings Zuckerberg - one more and you're off!"
Football has said 'enough is enough' by uniting across the industry with a social media boycott in protest at the continued abuse of players and the inadequate response of social media giants to address online racist abuse.…
And off he va va voomed.
“I will be removing myself from social media until the people in power are able to regulate their platforms... the sheer volume of racism, bullying and resulting mental torture to individuals is too toxic to ignore.” Thierry Henry.…
"Do I want Cookies? No thanks. Well, go on then... if you insist."
Categories: digital + social media
Pretty much everyone unquestioningly clicks the 'accept' button when it comes to those annoying cookie popups. But what are cookies? What do they do? What are the big changes heading our way as users and marketers? And why are the big tech Cos changing things?…