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The bread and butter thing

The bread and butter thing is a charity that makes life more affordable for people on a low incomes by providing food and household supplies at heavily discounted costs. The charity operates a fleet of vans that collect donated food surpluses from major resellers, distributors and manufacturers taking it to community hubs in recognised ‘food desert’ areas where it is distributed to members who pay a small fee typically 10-20% of the value.

The brand incorporates a secondary language of deliberately child like and friendly illustrations to depict various characters from a typical community who are literally supported by the charity by sitting on the letterforms. The brand has been rolled out across the fleet of vans, warehouse signage, uniforms and the website which we’ve also created.