bd2

Multipart

Multipart was the brand style adopted by the Lex Supply Chain Logistics and Lex Defence businesses when the Lex Group was acquired by Aviva and restructured into separate companies following a £1.1 Billion deal in 2005.

bd2 were commissioned to devise a new brand and guidelines document for the new business which was rolled-out across all corporate and marketing communications. We also developed the Msys sub-brand for a suite of IT solutions developed by Multipart.