New client LDL Lighting are a leading lighting manufacturer of commercial lighting for projects across the UK and Europe from its base in the North West of England.
The company designs and manufactures complete lighting solutions utilising the latest in lighting design technology including an in-house photometric test lab. All sectors are covered including commercial offices, large residential, the public sector and specialist applications such as data centres.
It quickly became apparent, during our workshop process, that the existing company name ‘Light Distribution Ltd’ gave a false impression of its activities suggesting a distributor not a manufacturer. We re-branded the company as ‘LDL Lighting’ with a new logo, strapline and visual identity which has been rolled out across all corporate communications and marketing collateral including the design and development of a new website. A full brand identity guidelines manual has also been produced to define the brand and its use.