Gray Healthcare is the UK’s leading specialist provider of individually tailored community-based support. Their unique model enables successful outcomes for people with complex needs by delivering bespoke support packages within the community.
With a mature and successful company their brand identity often has significant value as it represents a quality organisation so we always evaluate this before embarking on any rebrand.
This led our approach to Gray’s brand and a recommendation to update and modernise the logo by refining it, adding a new approach to typography and devising a new strapline ‘bringing healthcare home’ which neatly encapsulates the business.
We have rolled out the brand across all marketing communications, corporate stationery and built a new website.