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Datel is the UK’s largest Sage Business Partner specialising in Sage business management systems for mid to large scale businesses. Datel have also developed their own products to extend the functionality of Sage with a suite of APIs branded as ‘Fusion’. bd2 has worked with Datel since 1998.

Following a detailed review process incorporating sector and stakeholder research and workshops with the leadership team we helped the company devise a new brand strategy. A roll-out program included modified logo, a secondary visual language, strapline, marcomms and brand guidelines.