Allermuir US site refresh

6/22/2018

We've just carried out a refresh of the American website of furniture manufacture Allermuir, featuring their stunning new Axyl range which has just won the prestigious Red Dot Design Award and Best of Neocon Award for innovation at this year's show in Chicago. There's loads of awards these days, but in terms of product and industrial design Red Dot really is the one to win.

Then Neocon, which has been going for over 50 years, is the biggest design industry show in the States with nearly 1 million square feet of exhibition space attended by 50,000 design professionals and showcases thousands of new products from the world's leading manufacturers and service providers in categories including Furniture, Fabrics, Flooring, Interior Building Products, Interior Finishes and Technology. So, for Allermuir, a relatively small player in the US market, to win the Award for Innovation at this year's show is a major achievement. Congratulations must go to our client Senator Group who own the Allermuir brand, and Benjamin Hubert from Layer who designed the range.

We've been delighted to work with Senator Group and with its brands such as Allermuir for nigh on 15 years now, building numerous websites during that time and with many projects in progress currently. We've developed an innovative 'headless CMS' using Umbraco to create a platform which will power all their sites from one solution containing one product data set which is then published in several sites in different variations and within different User Interfaces including the Allermuir sites, a new e-commerce site for Allermuir in the US as well as in the Senator Group site itself.

Finally, a bit like the old Victor Kiam adverts about liking it so much I bought it, we're going to use Axyl stools in our new bar 'Sherringtons', which is progressing well with the outside terrace, extension and internal structural works all well underway, hopefully moving onto the internal refurbishment in early July. With a fair wind we hope to be sat on Axyl stools, supping a nice pint of Karma Citra, some time in August.

Author

Will Bentley