Wigan Youth Zone

Wigan Youth Zone is Europe’s largest and houses a sports arena with climbing wall, basketball courts, five-a-side football pitches, dance studio, gym, media room, recording studio, cafeteria and mentoring rooms all manned by a staff of 50 to support for the town’s teenagers. bd2 is a patron.

bd2 undertook an in-depth process with stakeholders and users to identify a set of brand values and to research target audience influences before developing a new marque which is based on letterforms from the initials to suggest dynamic direction, positivity and connectivity.

We developed a full brand guidelines document which included designs for all applications of the brand.

We dontated all our work for the youth zone as part of our commitment to support local charities.