Marketing in the time of Coronavirus Categories: marketing The new Marketing Week webinar series, The Lowdown, last week featured Professor Mark Ritson’s views on marketing in the time of Coronavirus. He took us through his predictions for the next couple of years and explained what brands can do to gain competitive advantage during the uncertain times ahead… Read more...
Wecrashed Categories: digital "Let's build the largest networking community on the planet." Emailed former Wework CEO Adam Neuman at 1am one morning to the company's first employees before they even had a single tenant. The Wework story is a fascinating one of what happens when incredible ambition combines with multi-billion dollar investment seeking 'unicorns', the illusory truth effect and what happens when the hype runs out.… Read more...
It's time for KOKO Categories: bd2 + Brand KOKO stands for Keep on Keeping on. It means to persist in one's efforts, persevere in the face of discouragement or misfortune, hang in there, don't quit, keep on going and keep on keeping on. KOKO.… Read more...
I think I mis-heard the self-isolation instruction Categories: bd2 I think I mis-heard the self-isolation instruction and self-tessellated. In times of adversity, I guess you can either succumb to the doom and gloom and slide into misery and depression, or you can take the quintessentially British approach and try to laugh in the face of it.… Read more...
Using video content to improve your SEO and website rankings Categories: marketing + video It’s no secret that video content has become an essential part of modern-day digital marketing. Videos aren’t just great for engaging audiences, they can also improve your SEO and ultimately your website rankings.… Read more...
2020 B2B Marketing Trends Categories: digital + marketing + video + business to business With 2019 well and truly in the distance, and the new year now in full swing, it’s that time of year we look to future, and what will be the B2B marketing trends to watch for the rest of 2020.… Read more...
Unsocial media (part 8) Ofcom to intervene Categories: digital + social media A long overdue step to formally regulate social media companies to remove harmful content from their platforms will be announced today with the granting of new powers to government watchdog Ofcom.… Read more...
We’re #DigitalFutures Ambassadors! Categories: bd2 + digital + design We’ve signed up as #DigitalFutures Ambassadors to help @McrDig bridge the digital skills gap and create a brighter digital future for Greater Manchester’s young people and the tech sector alike.… Read more...
Do I really need website support? Categories: digital Websites are increasingly complex, operating within an ever-changing environment of new internet browsers, devices, website technologies and security threats. Ongoing website maintenance and updates ensure a site’s continued wellbeing.… Read more...
5 factors for effective video marketing Categories: marketing + video Research from HubSpot, the leading marketing platform, has again highlighted that videos are the most important and sought after form of content when it comes to marketing brands… Read more...
Branding in the digital age Categories: Brand Brand equity is being created and destroyed at an unprecedented rate in today’s digital-first world… Read more...
The importance of video in a content marketing strategy Categories: bd2 + digital + marketing + video Video marketing has been around for a long time, but it feels like it's really reached maturity with all indications suggesting that it’s just going to continue to grow.… Read more...
Choosing the right CMS Categories: umbraco "With Umbraco it’s always like 'Wow, what do you mean it doesn’t cost?' It allows us the ultimate flexibility: what tools we want to put into, how we want to function and look and feel, and how we want to manage it."… Read more...
