bd2 insights

When off-the-peg doesn't quite fit, you might want to think about tailor-made...

Categories: digital

Sometimes it can be better to get a bespoke software solution, which is tailored exactly to your needs, rather than off-the-shelf systems but there's a lot to bear in mind.…

Are elevator pitches going down?

Categories: marketing

The elevator pitch condenses your messages into a short and snappy summary, but it also standardises them and tries to appeal to everyone simultaneously - is there a better way?…

What is good design?

Categories: design

Good design is user-led, intuitive and self-explanatory. It’s about ‘less is more’ thinking with an acute attention to detail that delights those users who will appreciate that you really understand them and their needs.…

bd2 studios

Categories: bd2

We took the opportunity to spruce up bd2 studios during the lockdown with new signage and refurbed meeting rooms as we welcome clients and visitors back.…

Facebook's meltdown

Categories: social media

Whistleblower Frances Haugen, a former Facebook product manager, has leaked internal research documents that show Facebook knows about the ways it's poisoning society.…

Timco's online sales are up over 500% - their Head of Marketing explains how bd2 support this success.

Categories: user experience + business to business + ecommerce

With online sales increasing by over 500% since we launched TIMCO's new platform, Charles Du Pre, Head of Marketing, talks about working with bd2 and how we support this success.…

Mixing up marketing.

Categories: marketing

It's usually not a good idea to put all your eggs in one basket - just ask anyone who invested all their money with Bernie Madoff.…

Marketing is easier with FAB content.

Categories: digital + marketing + social media

Content marketing is all about storytelling. Identifying what makes a good story is the first stage in harnessing the proven 'telling not selling' principles of content marketing.…

More than a logo.

Categories: Brand

It’s important to recognise that branding is more than just a logo. It’s the whole experience of engagement from the visual and tangible to the intangible aspects of the experience.…

The secrets of successful B2B ecommerce

Categories: business to business + ecommerce

As consumers, we’re typically buying small quantities of items and in limited volumes. With B2B it’s generally a very different exercise often involving multiple and large volume orders where factors such as quantity discounts and customer specific pricing play an important role.…

You've had enough warnings Zuckerberg - one more and you're off!"

Categories: social media

Football has said 'enough is enough' by uniting across the industry with a social media boycott in protest at the continued abuse of players and the inadequate response of social media giants to address online racist abuse.…

And off he va va voomed.

Categories: social media

“I will be removing myself from social media until the people in power are able to regulate their platforms... the sheer volume of racism, bullying and resulting mental torture to individuals is too toxic to ignore.” Thierry Henry.…

"Do I want Cookies? No thanks. Well, go on then... if you insist."

Categories: digital + social media

Pretty much everyone unquestioningly clicks the 'accept' button when it comes to those annoying cookie popups. But what are cookies? What do they do? What are the big changes heading our way as users and marketers? And why are the big tech Cos changing things?…

Back to Bottega

Categories: social media

Following on from our recent blog about the mystery disappearance of luxury brand Bottega Veneta from social media…

Lockdown means you’re probably spending more time online, which inevitably leads to more online spending.

Categories: ecommerce

It’s not going to come as a surprise to anyone that the Covid pandemic has pressed the fast-forward button on the already exponential growth of e-commerce.…

Umbraco Versus Wordpress

Categories: umbraco

“Wordpress is a leading content management system. Umbraco is a leading content management system - but which is better? There’s only one way to find out: Fiiiight!!!”…

Consistency is key

Categories: Brand

“In everything the organisation does, owns and produces it should project a clear idea of what it is. This is achieved by consistency in purpose, performance and appearance.” Wally Olins.…

Social Muddle

Categories: social media

"What’s missing from 2021? @BottegaVeneta is.” What's behind the sudden disappearance of an uber fashion brand from social media?…

'Nike: Better is temporary' book review

Categories: design + Brand

I love a good coffee table book... especially a picture book with loads of and great images graphics.…

The UK government announces new measures to regulate 'harmful' online content

Categories: social media

“We are giving internet users the protection they deserve and are working with companies to tackle some of the abuses happening on the web,” Priti Patel, home secretary.…