Wigan Youth Zone

Wigan Youth Zone is Europe’s largest and houses a sports arena with climbing wall, basketball courts, five-a-side football pitches, dance studio, gym, media room, recording studio, cafeteria and mentoring rooms all manned by a staff of 50 to support for the town’s teenagers.

bd2 undertook an in-depth process with stakeholders and users to identify a set of brand values and to research target audience influences before developing a new marque which is based on letterforms from the initials to suggest dynamic direction, positivity and connectivity.

We developed a full brand guidelines document which included designs for all applications of the brand.

We became a patron and donated all our work for the youth zone as part of our commitment to support local charities.