latest posts
in?
Categories: social media
What actually works on Linkedin? Why do some posts disappear quicker than your shopping trolley pound coin down the side of your car seat and why do others seem to garner lots of likes and keep coming round for weeks on end?…
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Design is Queen
Categories: design + creative
We're not saying that the principle of “content is king” is no longer relevant, it very much is, but by adding “design is queen” we're emphasising the importance of design.…
What the f is going on?
Even for the Wild West world of social media it’s been a strange period.…
A new Dan
Categories: bd2
Recent bd2 recruit Dan Birks talks about his career journey into software development…
The simplification of brands
Categories: design + Brand
The logos of many big brands seem to be getting simpler. Embellishments, such as 3D styling, graduated colours and lighting effects are being removed in favour of simpler, flat graphics - but why?…
So just how long is the life expectancy of a website?
Categories: digital + ecommerce + user experience
Whilst there’s no definitive answer there are two key factors to take into account.…
Creativity Vs Technology
Categories: design + marketing
Creativity appeals to human emotions - humour, empathy, fear, surprise - something that technology cannot do.…
It's a question of trust
Categories: digital + bd2 + business to business
It’s very gratifying when you reach a point in any client relationship when they ask ‘so, what do you think we should do?’…
Fontball
Categories: design
Advanced warning: If you’re not a football fan this blog post might not be for you, although if you like big, bold and brash graphics it might be. …
What is a 'brand voice'?
Categories: Brand + marketing
Your brand voice defines the personality and tone of how you communicate with your audience, whether that’s customers, prospects or associates.…
Amplification Marketing
Categories: marketing + social media
Amplification marketing allows you to reach a wider audience by getting your customers, partners and associates to share content …
When off-the-peg doesn't quite fit, you might want to think about tailor-made...
Categories: digital
Sometimes it can be better to get a bespoke software solution, which is tailored exactly to your needs, rather than off-the-shelf systems but there's a lot to bear in mind.…
Are elevator pitches going down?
Categories: marketing
The elevator pitch condenses your messages into a short and snappy summary, but it also standardises them and tries to appeal to everyone simultaneously - is there a better way?…
What is good design?
Good design is user-led, intuitive and self-explanatory. It’s about ‘less is more’ thinking with an acute attention to detail that delights those users who will appreciate that you really understand them and their needs.…
bd2 studios
We took the opportunity to spruce up bd2 studios during the lockdown with new signage and refurbed meeting rooms as we welcome clients and visitors back. …
Facebook's meltdown
Whistleblower Frances Haugen, a former Facebook product manager, has leaked internal research documents that show Facebook knows about the ways it's poisoning society.…
Timco's online sales are up over 500% - their Head of Marketing explains how bd2 support this success.
Categories: ecommerce + business to business + user experience
With online sales increasing by over 500% since we launched TIMCO's new platform, Charles Du Pre, Head of Marketing, talks about working with bd2 and how we support this success.…
Mixing up marketing.
It's usually not a good idea to put all your eggs in one basket - just ask anyone who invested all their money with Bernie Madoff.…
Marketing is easier with FAB content.
Categories: digital + marketing + social media
Content marketing is all about storytelling. Identifying what makes a good story is the first stage in harnessing the proven 'telling not selling' principles of content marketing.…
More than a logo.
Categories: Brand
It’s important to recognise that branding is more than just a logo. It’s the whole experience of engagement from the visual and tangible to the intangible aspects of the experience.…